Making a Difference with Mobile BI
Taking BI mobile is not simply about replicating your desktop BI
to mobile devices. There are fundamental differences around data
at your desk and data to go. However, your current desktop BI efforts
can be leveraged, meaning deployment of business intelligence to
mobile devices need not be a massive project. Using more advanced
mobile BI applications such as Microstrategy Mobile BI mean that
mobile BI can be deployed within a few days.
So what makes the mobile difference?
- The critical thing to you remind yourself is that just because
it can be done, doesn't mean it should be done.
- Think about the specific dashboards and the scope of data that
is required for mobile BI
- Consider the user experience - mobile BI useis more passive
– more integrated into visual principles.
As Jakob Nielsen described - desktop BI is a "lean forward",
highly focused activity solving specific problems.
Mobile BI is "lean back", glancing, monitoring,
passive mental approach to find out what’s going on
It is important to capture and deliver to both use cases.
- Design for each form factor - whilst iPads have now made mobile
dashboards a realistic proposition; most smart phones only support
a single graph view; unless you are using sparklines and small
- Interaction with iPad dashboard graphs can be expanded using
the native interactive functionality of the device. This provides
new modes of dashboard navigation not previously available in
the mobile BI applications
- Leverage the natural collaboration of mobile - with integrated
information sharing across multiple domains we need to recognise
mobile BI as a different mode of collaboration - its live and
interactive across multiple sharing sites.
- Mobile BI is taking over desktop BI from a BI consumption perspective
- we are moving into a 'bring your own device' [BYOD] experience.
Expectations of Mobile BI
Studies have shown that businesses that incorporate mobile applications
into their operations aim to achieve three main goals [performance
- Increased productivity [42%]
- Reduced paperwork [39%]
- Increased revenue [37%]
Mobile BI in Small Businesses
Small businesses are even more reliant on mobile BI than larger
enterprises. The three primary reasons are:
- Time saving [62%]
- Increased productivity [59%]
- Cost saving [29%]
Executive Engagement with Mobile
Senior executives are amongst the first groups of workers to be
enabled with mobile, largely due to their time constraints and essential
- On average, executives work 240 more hours a year than the average
- 94% remain connected to work while on vacation
- 95% own a smartphone, and most [59%] would feel totally lost
if they lost it for a week
- most executives have multiple mobile devices: smartphone, tablet
- spend over 16 hours a day in range of Wifi; checking their smartphone
on an average of 34 times a day
- 98% claim technology helps them multitask, with 65% believing
multiple devices make them more productive; with 75% of these
claiming that they get more than 6 hours of sleep a night purely
due to the productivity improvement freeing up their personal
- BYOD - we are entering a 'bring your own device' environment
Let's face it - we are a mobile society addicted to our devices.
Mobile BI is in a rapid growth phase - get with it or get left behind.
* statistics sourced from yellowfin BI and PC Housing
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