Healthcare - Implementing BI Solutions in Healthcare
As with most organisations, the BI roadmap starts with data, and
in healthcare, correct data has life impacting considerations.
There is strong resistance to getting started on business intelligence
initiatives in the health sector. This has largely been driven by
failed early attempts, health being an early adopter of BI. Added
to this, unrealistic expectations as to the rate of maturity in
traditionally large bureaucratic organisations failed to appreciate
that BI is a journey, not a one time project.
Implementers could do well to use analogies in medical science
and transport innovation to draw attention for the need to move
progressively through a BI roadmap, identifying key BI opportunities
at local levels that can then fan out to include other departments.
Healthcare business intelligence has traditionally been deployed
from the top down, by role:
- Chief Medical Officer - medical management issues, clinical
performance improvement efforts, patient and provider satisfaction
- Chief Financial Officer - revenue management, cost control,
- Chief Operations Officer - facilities planning and management,
people and skills management, equipment and supplies management.
- Chief Marketing Officer - service line decisions, marketing
message development, marketing vehicle effectiveness measurement.
- Chief Research Officer - protocol and guideline effectiveness
measurement, funding proposals for studies.
- Chief Information Officer - analytical capabilities design,
development and support issues, data management needs, data access
- Chief Quality Officer - quality accreditation reporting needs,
quality improvement programs, pay-for-performance contract measures.
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