Netezza Performance Server [NPS]
The Netezza Performance Server [NPS] system was the first enterprise-class
data warehouse appliance to solve the terascale data warehouse challenge
without compromising on performance, ease-of-use or on the level
of data being analyzed.
NPS claims to deliver "10-50 times the query speed at half
the cost of competing solutions".
Netezza's approach is fundamentally different from other DW vendors,
in respect of its affordability and the impressive speed of itsIntelligent
Query Streaming technology.
The NPS system is a fully-integrated data warehouse appliance that
- A host computer
- Arrays of hot-swappable mirrored storage
- Custom chips
- Network switches
By architecturally integrating database, server and storage within
a single appliance, this powerful system manages data flows and
process queries at the disk level.
NPS delivers breakthrough performance, easy deployment and operation,
and innovative flexibility and scalability at a fraction of the
cost of traditional data warehouse solutions.
Benefits of NPS Appliance
Technical and Financial
- Costs about half of that of existing data warehouse systems.
- Delivers 10-100 times performance for data warehouse/BI applications.
- Supports Near Time Data Analysis - allowing more in-depth and
profitable business analysis.
- Compatability with existing tools, applications and data -
uses open standards such as ODBC, JDBC and SQL
- Out of box integration with BI applications from Business Objects
- Offers lowest Total Cost of Ownership [TCO] for large integrated
data warehouses and intensive BI analysis, - due to large savings
in capital and operating expenditures [around 50% of cost of standard
enterprise data warehousing systems
- Reduces ongoing intensive labor administration activity.
- Capable of scaling to hundreds of terabytes of data - also
scales in processing
performance to power critical BI applications.
The technical benefits above directly translate into real business
benefits through the improved real time analytical tasks capability
Revenue Assurance - identify revenue leakages
and uncover billable interconnect services that previously went
undetected. This is achieved by detecting improper switch behavior
early and tightening switch-to-billing management
Reducing Churn - by navigating through daily
CDRs to identify profitable customers, then modeling customer behavior
to spot usage trends that can predict churn
Enhancing CRM Initiatives - for more targeted
marketing and services and more profitable pricing plans
Network Performance - performing in-depth traffic
and usage pattern analysis to reduce operational failures and costs
associated with them.
Performing analysis of historical data based on months of network
operation data at the CDR level to identify trends that enable carriers
to detect service problems and bottlenecks
Fraud Prevention - using auditing and analytics
to detect fraudulent activities by comparing rules and profiles
to quickly identify new patterns and prevent revenue erosion
Least Cost Routing - comparing day-to-day, week-to-week
and month-to-month activity to detect trends that impact network
utilization and profitability
Netezza in Telecommunications
The NPS appliance gives carriers a platform for performing complex
BI queries against billions of CDRs within minutes or seconds, versus
hours or days.
The NPS appliance is enabling telecommunications carriers to comprehensively
analyze billions of CDRs in real-time to make better informed and
more proactive business decisions.
NPS supports telecom BI applications from vendors such as Business
Objects and Vibrant Solutions, with data-intensive BI analyses at
speed and performance up to 100 times that of most other solutions.
Ideally, carriers could store and analyze CDR-level data, together
with data from all other sources, in a consolidated terascale data
warehouse. Netezza’s data warehouse appliance makes this possible
for billions of records.
The breakthrough performance of the NPS system allows complex queries
to be processed in minutes or seconds instead of hours or days.
Large Wireless Carrier Uses the NPS System to Perform Real-Time
CRM Analyses and Reduce Churn
Using highly accurate churn prediction models that:
- Find customer call patterns and usage habits. To be most effective,
these analyses should be based on at least 12 months of customer
- Perform financial analyses to define customer profitability
(typically 20% of the customers represent 80% of revenues)
- Execute customer analyses to determine the impact of price/offering
changes on customer usage behavior
- Find key triggering events in the carrier-customer relationship
that have dramatic impact on the customer call patterns and usage
Read more on
Telco Customer Churn Case Study
Major Carrier Proactively Addresses Revenue Leakage
Revenue leakage is an ongoing profitability threat and a $100B
industry problem. Inter-carrier settlements can represent up to
50% of operating costs.
The Revenue Assurance process compares delivered transactions with
invoiced transactions, and identifies missing or lost revenues to
recoup any lost revenue.
Read more on
Revenue Leakage Case Study
NPS and Vibrant Solutions’ HyperAnalytics
There is value in call detail information for:
- Revenue assurance
- Fraud detection
- Network usage analysis
Performing real-time analysis on massive volumes of call detail
data using complex queries requires signficantly more performance
than legacy general-purpose systems provide. Such complete detailed
network auditing and analysis requires processing acceleration that
only systems like NPS can perform.
Vibrants HyperAnalytics application identifies lost usage event
- Capturing and processing event records and analyzing patterns
across the entire network in near real-time.
- Analyzing all the usage along the switch-to-bill path to determine
when and where leakage occurs.
- Take corrective action and quickly minimize the amount of lost
Netezza And BI Applications
Effective BI programs for telecommunications put heavy demands
on data warehousing and BI systems.
Netezzas high-performance enterprise-class data warehouse appliance
maximizes the impact of BI by eliminating barriers to accessing
and analyzing dynamic, detailed information.
Netezza’s Asymmetric Massively Parallel ProcessingTM (AMPPTM)
architecture, is designed for high performance and scalability to
dramatically reduce the latency of complex BI analysis.
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