Active Data Warehousing - Vodafone Australia
Vodafone Taps Into Customers With Teradata Active Data Warehousing;
Completes a Major Upgrade of its Data Warehouse Environment.
Business - Vodafone Australia
Vodafone Australia provides communications services to nearly 3
million Australian customers.
Law enforcement requirement for the storage and retrieval of call
detail records [CDRs] is adding significant volume and query load
to the enterprise data warehouse. CDRs must be accessible to the
police and other law enforcement agencies to help track criminal
Need for expanded data warehouse infrastructure, sufficient to
support near real-time reporting and the reuse of CDRs across the
The best solution for Vodafone's business needs was a total replacement
the current Teradata system with the latest technology and higher-performing
systems. This included:
- A complete, 20 terabyte technology refresh and expansion of
its Teradata Warehouse environment. This included: hardware, software
and professional services.
- Teradata Communications Logical Data Model
- Upgrade to Vodafone's backup and recovery capability - to support
the new environment and business applications.
The new system enables effective on-time business reporting with
substantial customer relationship management benefits and low maintenance
The solution more than doubled the Vodafone data warehouse, delivering
twice the power and twice the capability while reducing
total cost of ownership.
The reuse of CDRs across the enterprise:
- Removes data duplication
- Provides greater insights into customer behavior to make near
real-time business decisions
- Optimizes the network
- Supports billing migration
- Supports customer self-service initiatives
"The new Teradata data warehouse enables us to store more
CDRs and handle more complex data types, while at the same time
evolving a tape-based application to a nine to five data centre
environment," said Neil Fraser, Vodafone's newly appointed
business services manager, Technology Solutions. "The result
is a more powerful business tool that provides Vodafone with greater
insight to customer behaviour and the ability to facilitate real-time
"We are now strategically reusing data in the business to
better optimize revenue generation and at the same time more effectively
extending customer loyalty. In addition, we have a system that can
better service the police and enforcement agencies," said Fraser.
"Teradata and Vodafone are together ready to explore smart
and clever ways of delivering customer insights to the business
through multiple channels to maximize the customer experience."
More on Vodafone Technology
Vodafone has outsourced its non-core technology operations to five
partners, including HP and IBM. However, the Teradata systems are
one of two technology assets that remain with Vodafone Australia,
in recognition that the business information within its data warehouse
was core to the business and represented significant strategic and
tactical business advantage.
Vodafone Australia was the first Vodafone Group company to become
a Teradata customer. Today, more than half of Vodafone's worldwide
customers data is available on Teradata solutions, making Teradata
a clear global standard for data warehousing for Vodafone.
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