Mobile Making is Mark in Retail

5:53 pm Mobile BI

Mobile marketing and mobile POS is nothing new – what is new is the growing support by retail organizations to use mobile as a commercial and operational tool across a broad range of functions. A recent survey of retailers by research firm Aberdeen found that “while 13% of retailers are using mobile as an enterprise-wide commerce and operational tool, 63% of retailers plan to use mobile as an enterprise-wide tool for commerce and operations in the next two years”.

One of the key drivers appears to be the wide availability of tablets – making access to POS, stock locations, promotions, product information and a range of other retail operations anywhere in the store.

The back room is also experiencing an increase in use of mobile devices with activities such as customer support for cross-channel customer orders, access to in-store information, merchandise buying, procurement, inventory management, and marketing.

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