Microsoft Fighting Hard to Strengthen Position in BI Ranking

3:37 am BI Theory

Microsoft has lagged in the business intelligence market, ranking fifth amongst main BI vendors last year in IDC rankings. In a strong push to gain more visibility in this rapidly growing market, Microsoft has announced two major projects to strengthen its position.

Project Gemini

Initial efforts from the desktop software giant were to more tightly integrate Excel with SQL Server and other back-end BI tools such as PerformancePoint Server or SharePoint Server. In it’s lastest move, Project Gemini will accelarate that effort with the aim of launching Excel based analytics mashup tools for Microsoft enthusiasts. Scheduled fro beta release late in 2009, the tools aim to provide capabilities such as in-memory, drag-and-drop, pivot-table-enabled dashboard and BI query access from Microsoft’s Dynamics 2009 ERP application. Sharing performance data will rely on browser based visualisation tools. Microsoft claims that the development will provide greater synthesis of Excel integration, ad-hoc self-service analytics authoring, collaborative publishing and sharing, and managed IT governance than currently provided by other major BI vendors such as SAP Business Objects, Oracle Hyperion, IBM Cognos and QlikTech – all of whom already offer BI/OLAP tools. A representative of Project Gemini, Kobielus claims “This is a game-changer for the BI and OLAP space, and will usher in the post-OLAP age of supremely versatile, deeply dimensional, user-developed analytics.”

Project Madison

Based on its recent acquisition of DATAllegro Microsoft is building a BI-focused version of SQL Server 2008, due for release n the first half of 2010. The preliminary version of Madison revealed at the BI Conference in Seattle last week, included a 150TB database running 24 separate instances of SQL Server 2008.

MS accepts it is playing catch up and is not aiming to compete with BI database giants such as Teradata, Oracle, IBM, Sybase, but with Excel being such a pervasive desktop tool, and the weakening economy driving companies to seek out cheaper and easier to roll out BI tools, the company seems confident they will have a market.

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