Keep Your Eyes on the End Game

7:26 pm Big Data Analytics, Cloud Computing, Dashboard Design, Data Visualization

In business intelligence it is easy to get caught up in the data technology, the current obsession for ‘big data’, or producing as many dashboards as possible. However, none of this is as important as the end game  – extracting usable insight that will improve your ability to reach your strategic goals.

It frustrates me that BI vendors continue to pump out dashboard building tools that fail to deliver the basics of good dashboard design, yet they seem to have the resources to deliver new tools for big data. Whilst I am a great supporter of the ability to be able to extract market triggers, and explore data for possibilities, rather than rely on historically driven predictive analytics, there is a danger that we are losing sight of what we are aiming to achieve.

There are those who claim that big data is nothing new – are they missing the real value that Big Data delivers, and again, focusing too much on the technical definition, rather than the marketing definition? Data volume has always been an issue – and yes, virtualisation and cloud computing have certainly improved processing speeds. In-database analytics, and in-memory processing have also helped us get to the truth faster – but how fast do we really need to go? As humans we can only view, assimilate and make decisions at a limited speed. Rather than faster data – we need smarter ways of making decisions – robust decision models, statistical models to trigger alerts, to provide us with glimpses of a likely future outcome. Big data [as defined as social data and other data plucked from the marketsphere] is being made available in ways it never has been before. That is big news! That is a big jump from the market intelligence channels we once had to rely on. The key is in finding the value within this data.

I love technology innovation – but not at the expense of sound logic, readily dispensed, and in a format that is rapidly assimilated and instantly usable.

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