Do Dell Have Enough Brand Trust As A Cloud Service Provider?
July 1, 2009 1:52 am Cloud ComputingOne of the biggest constraints about enterprises moving data and services into the Cloud is Trust – trust that access will be reliable and available, and trust that their data is safe. Trust is a key attribute of brand, and preivous behaviour of brand owners either contributes to or erodes brand.
It is this very trust issue that puts me in two minds re Dells latest rollout of a Cloud enabled SaaS package to European businesses.
Whilst I am a great supporter of getting applications with low frequency usage and high processing requirements into the Cloud, I worry about Dells ability to deliver. The reason for my concern is lack of trust.
In my opinion, Dell has failed to adquately manage the power their laptops, so why would I trust them with assuring availability of a whole data center in which I would trust such important services as Distributed Device Management, Software Inventory, Online Backup and Restore, Laptop Data Encryption, Email Management and Crisis Management.
I would like to clarify that I am a fan of Dell computers in general, my own laptop is a Dell as are the laptops of my partner and mother – all procured with the assistance of moi. No other provider gives more bang for the buck.
But the power management systems in these Laptops have been problematic from Day 1. And Dell has consistently failed to accept responsibility for this issue. As I said earlier, brand is a big part of trust – and we would like to think that when something goes wrong that is critical to business continuity, we don’t have the vendor shutting down the issue with ‘not our problem’.
Dell – if you are the Cloud service provider it is your problem. And the issues with the power management in your laptops is your problem – so is the very poor quality of the laptop batteries which last little longer than a year.
With availability and reliability key elements underpinning the trust a client puts in their Cloud vendor, I suggest that Dell needs to be more consistent in managing that trust.
When I am happy with trusting Dell with my laptop power, then and only then will I trust them with Cloud services. And that day is not today!
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