Businesses Not Leveraging Their Performance Technology

July 12, 2009 BI Solutions, CPM No Comments

It astounds me that even in these disquietening times that businesses are not leveraging their assets as well as they should be. In spite of investment in BI remaining reasonably steady, the business utilization of BI solutions remains relatively low. After a review across studies and articles to validate my own findings the general status quo is:

  • Business executives are still not recognizing the strategic competitive advantage that analytics tools provide, and only half of executives admit to being reasonably technology savvy in using the tools they have
  • Of those users who are engaging with BI tools – only slightly over 10% are using them effectively
  • And only one quarter of executives consider themselves sufficiently educated in business technology

For many companies today – the power is in the information they have about their markets and customers. Yet for most companies it seems that power is neither tapped or controlled. Until executives recognize the need to gain more insight into advanced technology and how it can be used to energize their current performance, this situation is unlikely to change. Too many still see technology as an underlying corporate facility that manages communications and hosts standard operational software. Yet IT has quietly bubbled its way up from the basement to the boardroom, to be one of the most powerful strategic assets a business can have.

I guess if todays older executives refuse to engage with their technology assets, companies will have to suffer the bland performance of today, until their current executive team is replaced by younger generations who recognize the value and engage enthusiastically with IT.