BI Focus Moving From Dashboards to Data Mining

6:54 pm Analytics, BI Program, Data Visualization

The need for business visibility is finally leading to attention to BI in the executive suite. In a recent report by Aberdeen, it was found that 47% of BI projects are now being driven by senior executives, signalling  significant turn-around from past years.

With business landscapes changing so quickly today, business leaders are finally recognising that they can no longer rely on past experiences to make decisions. The move away from relying totally on gut feeling and supporting decisions with fact-based data is a significant turnaround – and one that is well overdue.

The window of time in which critical business decisions must be made is rapidly shrinking, and a lack of visibility into both the businesses current performance as well as the current market make decision making a risky business.

Interestingly, the study also claimed that those executives which are actively engaging with traditional BI reports and dashboards are finding that they raise more questions than answers. This is leading decision makers to deeper analytical tools – moving from a pre-defined to an an-hoc BI environment.

Aberdeen Benchmark Report – Visual Business Intelligence. Enabling Discovery and Delivery of Insight

 

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