Behavioral Analytics in the Cloud
June 24, 2009 6:39 am Analytics, BI Solutions, Cloud ComputingJust downloaded a very good whitepaper from Quantivo that provides an overview of how we can dig deeper below our normal web analytics to gain more insight into customer behaviour. Those of you who know me know how much a fan of cloud computing and business intelligence I am, and Quantivo has developed a great cloud SaaS application to enable all businesses to gain access to this valuable insight. I know this sounds like an ad [no, I am not getting paid to say this] – but I am just such a fan of making BI available for everyone.
Identify specific behaviour after:
- Purchasing a product
- Viewing a page or ad
- Interacting with online content
- Watching an online video
This helps you categorise each visitor as either “actively researching information, ready to purchase, or simply looking”
Take a quick look at this short video [4 mins]
The application also has an affinity database which provides relationship insight from relevant behavioral patterns to help you identify that big grey hole – the one where you don’t know what you don’t know!
Download whitepaper here – requires registration
Just make sure it connects with your CRM and the data is portable.
