Augmented Reality BI Goes Mobile
July 19, 2009 2:28 am BI Solutions, Mobile BIthe future of mobile business intelligence the future of mobile business intelligence.
A Dutch startup called Layar has launched a mobile augmented reality for Android-based phones. The phone uses its own internal GPS and internal compass. Using the phone’s camera, the user chooses a ‘layar’ of information [house prices, local jobs, nightclubs, etc.], point it anywhere you like, and it shows you information about whatever you are looking at.
The possibilities for consumer BI are evident, but it may also be valuable in the corporate environment when combined with other services such as RoamBI.
On a small window and augmented reality browswer adds clarity to the information by placing it in a visual context. In this instance, it is information on buying a house. The software on the phone works in the same way as the software that identifies what music is playing when you are out at a club. By using your video function to view the houses around you, the screen will highlight those properties currently for sale and provide you with the key data. Users can set their own ‘purchase profiles’ in terms of price range etc to help filter out unwanted properties. And with a one touch call to the realtor, you are more than one step ahead of competing purchasers.
For more on Augmented Reality.
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