The BIG Blog

4 Key Questions About Business Intelligence

Sometimes, in amongst all the hype and confusion of new technologies it pays to revisit the basic questions…..in this case we are looking at business intelligence [BI]….

What is BI?

• Why do I need BI?
• What BI tools do I need for what purpose?
• How do I select a BI solution?
• What is the best way to implement BI?

I will answer each of these questions in following blogs

What is BI?

Business intelligence is a capability, supported by a software suite that provides insight into your business and its operating environment to support more productive and more profitable decisions. It helps to filter out personal biases and irrelevant past experiences to isolate the most meaningful data that relates directly to the decisions you need to make for today and the future of your business. BI differs from standard reporting in that reporting adopts an historical perspective to show what has happened in the past. It does not tell you why it happened, or whether it may happen in the same way again in the future.

Why do I need BI?

A business is designed to move forward, not backward. Using backward facing information to drive a forward facing business doesn’t make sense and can lead to massive mistakes through incorrect assumptions, and decisions made for political rather than logical reasons.

BI removes human frailty from decision making as much as possible, allowing for evidence-based decisions to drive your business. This alone helps to cleanse your business of personal ego patching, destructive hierarchical power-plays and overzealous enthusiasm driving you into activities that do not support your productivity and profitability goals.

BI significantly reduces decision risk and helps you streamline both your operational and marketing activities to those that produce the most value for the least resources expended.