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BI For Small and Medium Businesses


Many small businesses mistakenly believe that business intelligence [BI] capabilities are solely the domain for large corporates.

Yet, business intelligence is for all businesses that need to make decisions. Naturally, there are those types of businesses and industries where BI has more of an impact. This is typically businesses that have high product turn over, manufacture products or market multiple types of products.

BI helps integrate market dynamics with products and customers. This information is used to empower individual employees to best do their job in a way that directly links to the key objectives of the business. The benefits are just as applicable to a SMB as they are to a large corporate.

For a simple explanation of business intelligence, listen to this short video.

 

A key takeaway from this video is that for small businesses, competition is NOT just those other like businesses in thier local geographic regions. They are also competing with small businesses all over the world.

 

BI For SMB

The expense of BI tools does prevent many SMBs from making the investiment in business intelligence insight. This has lead many BI vendors to provide BI solutions in a 'Software as a Service', also called 'On-Demand' model. More on BI On Demand.

 

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