ScoutLabs Social Media Tracking

Market feedback is essential to build better products and stronger customer relationships. Scout Labs is aweb-based application that tracks social media to locate indicators within the noise to identify what the market wants, likes, hates or whatever about your products and those of others you decide to track.

The user sets the media to be tracked, with adjustments made on the fly.

Research Features

• Persistent Searches - keep watch on consumer interest in companies, products, media using easy to read bar +/- percentage change indicators. Monitor, review and optimize searches to gain finer insight.
• Rants and Raves - make more customer-centric decisions about your business and products by measuring what people love and hate about your products and services. A real-time focus group of millions.
• Buzz Tracking - instantly identify which searches are up or down, monitoring volume, customer sentiment, and competitive share of voice across the web.
• CGM Media Monitoring - consumer generated media is monitored via blogs, forums, social networks, image-sharing sites, video-sharing sites, and Twitter.
• Automated Sentiment - using natural language processing techniques to assess the sentiment and tone of your searches in each post, with inherent self learning based on user sentiment corrections. Historical sentiment data is also available.

Support Tools

• Email Alerts - set daily, weekly or monthly alerts for key conversations, new words, positive and negative posts, or recent Tweets.
• Team Collaboration - to ensure insight from Scout Labs applications can be acted upon, collaboration tools support bookmarking, discussions and downloadable graphs or graph data.
• Conversation Digest - a summary of the most buzz-worthy stories as defined by your filters
• Agency Suitable - with unlimited users and customisable branding, ScoutLabs is a good option for Agencies of all sizes to use as a collaborative client dashboard. Customer feedback can be provided real time, appended with your own insights and recommendations

Check out more about ScoutLabs here

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