The LucidEra BI components
are built from scratch using home-grown technologies and are tightly
integrated. They have also developed a "forecast-to-billing"
analytic application aimed at finance and sales managers that runs
on top of the core BI platform.
The application analyzes sales leads to customer billing cycles,
and is the first of many to come.
Tools and SDKs allow partners to create and sell their own SaaS
The depth of LucidEra's core BI functionality is pretty standard
fare, but the ease of implementation and configuration as well as
the low cost of deployment using a multi-tenant hosted model, is
attracting SMB firms with lower IT budgets and in-house resources.
LucidEra hosts customer applications and information at data centers
located in Santa Clara and San Jose.
If you are not using metrics in sales and marketing you are wasting
time and resources. Attempting to use CRM and MS Excel causes a
lot of process issues and doesn't give you the security around data
to ensure one version of the truth.
To get the analysis to run your business, you need an analytics
Lucid Era develops pre-built solutions for each area of the busines.
It's a plug and play application that can work with onsite or onDemand
solutions such as Salesforce CRM.
Pricing of LucidEra's BI SaaS starts at around $3,000 per customer
per month. This includes:
Support for 100 user seats
Pre-built data connectors for up to three data sources
The forecast-to-billing application for free
The application is simple to set-up, use and buy. This aims to
get SMBs away from typical inhouse BI deployes that involve basically
exporting their application to Excel.
The challenge for enterprise software companies to move to an on-demand
model is not an overnight event.
Some companies such as Business Objects
have attempted to do so by merely repackaging their enterprise BI
products as BI SaaS. Beyond
the new product name and more affordable pricing, the products are
still as complex to use and manage.
Other early BI SaaS vendors were consulting companies that approached
SMB BI with a simple template, and built up a custom BI stack for
customers. They then host it for you. The cost ended up ike an enterprise
software deal, reflecting the custom job. They typically charged
an initial outlay of $250,000 upwards just for set-up and configuration
Fortunately there were companies such as LucidEra that approached
the challenge from a fundamentally different perspective. LucidEra
made no charge for set up and configuration.