Gartners Magic Quadrant for Business Intelligence Platforms
When assessing any business intelligence [BI] vendor solution,
a multi-dimensional framework should be used to ensure all dimensions
of the product and vendor are considered.
One of the key tools in assessing business intelligence tools are
the surveys and reports issued by industry held analysts. Gartner
uses its 'Magic Quadrant for Business Intelligence Platforms' to
provide a global view of thier opinion of the main BI software vendors.
It rated BI vendors and their solutions across two dimensions:
- Completeness of Vision
- Ability to Execute
Completeness of Vision
Completeness of vision is evaluated based upon:
Market Understanding - ability of the vendor
to understand buyers' wants and needs and to translate these into
products and services.
Business Model - robustness and logic of the vendor's
underlying business proposition.
Geographic Strategy - global reach, either directly
or through partners, channels and subsidiaries.
Marketing Strategy - evidence of a clearly defined
and differentiated strategy, consistently communicated both within
the organization and in the marketplace.
Sales Strategy - uses appropriate sales channels
to cover all sectors of the market.
Product Strategy - functionality, methodology
and feature set that both differentiates the vendors solution and
aligns with both current and future BI requirements.
Vertical/Industry Strategy - resources and skills
aligned to meet the specific needs of individual market segments
Innovation - the investment of resources, expertise
and capital to consolidate and defend current offerings and pre-empt
Ability to Execute
Overall Viability - the overall financial and
operational success of the business unit, and the likelihood of
continued investment in the products currently offered.
Operations - ability of the organization to meet
its goals and commitments, including organizational structure, skills,
experiences, programs, systems used to support effective and efficient
operations on an ongoing daily basis.
Product/Service - core product and service capabilities,
quality, feature sets, skills, etc., offered both natively or through
Marketing Execution - overall success of programs
to influence the market, promote the brand and business, increase
awareness of the products, and positively position the product/brand
and organization in the minds of buyers. This includes publicity,
promotional, thought leadership, word-of-mouth and sales activities.
Sales Execution/Pricing - pre-sales capability
and infrastructure, including deal management, pricing and negotiation,
pre-sales support and the overall effectiveness of the sales channel.
Market Responsiveness and Track Record - agility
and flexibility to meet changing customer needs, convert opportunities
and compete against competitors. Also considers the vendor's history
Customer Experience - relationships, products
and service programs that support customer success with products
evaluated. This includes technical support, account support, ancillary
tools and channels.
Gartner suggests the buyers of business intelligence [BI] applications
should evaluate vendors in all four quadrants:
- Niche Players - narrowly focused vision and
lower ability to execute
- Visionairies - more complete vision, but still
deemed having a lower ability to execute
- Challengers - narrowly focused vision but with
a higher ability to execute
- Leaders - A complete vision with high execution
Niche Players and Visionaries quadrants often offer more innovation
in the more specialised areas such as:
- Interactive visualization
- In-memory data analysis
- Real-time dashboards
- Wizard-based application development
- Spreadsheet-based reporting
Gartner BI Vendor Assessment Criteria
Gartner assesses vendors based on three perspectives:
- Customer perceptions of each vendor's strengths and challenges
- An online survey of vendor customers
- A vendor-completed questionnaire about their BI strategy and
Magic Quadrant 2014
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